As you all know that Singapore has become one of the leading tourist spot and no 1 shopping centre in the world. Daily there are 18,80,00,000 search results for hotels in Singapore in Google. Millions of people search for travel packages and hotels in Singapore.
Are you still looking for your hotel to be visible for these many searches?
When it comes to internet marketing, you would choose spending as little as possible while reaching the largest audience or potential guests. You are lucky enough, as online marketing channels are now making this increasingly easier for the hotel managers. Statistics say that 70% of hotels in Singapore are getting the largest returns through online investments.
Below 5 points will help you maximize your marketing budget by taking advantage of online channels.
1. Make your website responsive and a great experience for visitors.
As we say “First impression is the last impression”. To get online returns from your investment, visual appeal plays crucial role, to develop positive association with the guests. For instance, high quality photo gallery of your hotel in your website, with high quality photos will surely appeal visitors towards your property.
With increase in usage of smartphones, it is necessary that your web page is mobile responsive, simple, fast loading, and with as much required content. Design your website navigation in a way which directly drives customers towards online booking. For instance: book now button near tariff or photo gallery. Get your responsive and attractive hotel site ready in a week at Web Designing Agency Singapore. Contact us now.
2. Make your website content short but reliable and satisfactory
This means that describe about your hotel location, amenities, nearby attractions, rooms, reviews, but short and clear enough for users to get as much information required before booking your hotel.
Statistics say that 93% of travelers say their bookings decision are based upon reviews seen online in Google maps, your blogs comments, as well as third party site. So do remember always to monitor these reviews so that you may address if any issues. If you have positive reviews in Google maps or third party site or your blog, do mention them in your website, to influence visitors towards booking.
3. Hire professional Search engine marketing (SEM) company
Digital marketing sources like PPC in google and Facebook, banner advertising in third party websites are great options to drive potential guests directly to your website. With online marketing options you can track the demographics of kind of visitors or statistics as to which pages visitors are visiting more and till what time. This will help you improve your customer experience online by modifying your website accordingly.
Website optimization strategy like SEO entails optimizing your web content so you rank higher on search engines like Google for such keywords as “hotels in Singapore” or “rooms on rent in Phoenix.”
Social media optimization is another growing channel where you can expose your services to large audiences at minmal cost. You can share offers, schemes, any festive celebration of your hotel to people and thier friends added in you circles.
If you have a higher budget, you should opt for search engine marketing – PPC, banner advertising as well as SEO for your website. PPC will help you get traffic and customers immediately, whereas SEO will help you to list on top 10 in Google for searched keyphrases with long lasting results. Social media Optimziation and Banner advertising will help give buzz to branding. Doing all simultaneously will develop a sense of goodwill, branding which will appeal visitors to book online. To know more about SEO, SMO and SEM services provided by Web Designing agency Singapore click here
4. Check availability, find rates, or live chat option on your website.
It is quite observed that many visitors just visit your website to compare rates, availability or facilities offered by the hotel. If you offer a form whereby visitors can enter their requirements, dates, no of rooms required, and then they get response via email or phone call will give a rapo of good service provided by the hotel. If you are open to attend calls, you should always highlight your phone numbers next to booking buttons. A live chat person to attend the visitors queries is the best option. Web Designing agency Singapore even provided live chat services to websites at minimal cost. Read more from here.
5. Constantly measure, analyze your Online marketing investments.
Online marketing is the only marketing type where you can track your ROI. You can see demographics of type of people looking for your websites and even statistics as to from which online marketing channels you get more visitors and they visit which pages of your website. You should always make a habit to review performance through Google analytics so that you can identify issues or opportunities and adjust accordingly.
Contact Web Designing Agency Singapore today for making your website responsive, optimizing it for organic search results and managing a paid per click campaign online.